Crafting the Hustle

The Roots

R3 was built from the ground up.
What started with a kid sketching and flipping hoodies turned into a brand born out of hustle, vision, and the drive to stand apart.

The streets shaped me. They taught me that creativity is survival, that style is identity, and that every piece you wear can speak louder than words. R3 carries that energy in everything we make.

R3 Now

The Brand

R3 is more than clothing. It’s raw expression stitched into fabric. It’s a symbol of being rare when others copy, relentless when others quit. Every drop is designed with intent, crafted to last, and made to move with you.

The Legacy

R3 is a canvas — for culture, design, and expression. It’s about carrying the past, owning the present, and shaping the future.

Core Values

R3 is built on being Raw, Rare, and Relentless. That means no shortcuts. No fakes. No limits. Just quality, attitude, and a story behind every piece.

Raw

This isn’t fashion for everyone.

Rare

It’s for those who don’t follow.

Relentless

It’s for those who live relentless.